Publication Date: 9-20-2024.

Who will benefit from reading this book?

The book has these main potential customers:

a. Practitioners in different organizations and industries: Board members, CEOs, and managers who want to improve the results.

b. Executive Education. Managers in executive programs.

c. Graduate Studies.  MBA programs and other graduate programs in different disciplines.

d. Students in undergraduate courses such as Strategic Management, Disruptive Strategy, Digital Transformation, Innovation, Mergers & Acquisitions, Corporate Revitalization, Leading Change and Organizational Renewal, Organizational Change, Change Management, Leadership and Change, Organizational Development and Transformation, Organizational Behavior, Business Analytics, Total Quality Management, Methods of Quality Improvement, Business Reengineering, Productivity, Competitiveness Improvement, Entrepreneurship, Small Business Administration, Sustainable Business Strategy, Preparing to be a Corporate Director.

What differentiates this book from similar books available on the market?

Our education, experiences, and perspectives often limit our understanding of the world. Most authors in this field emphasize human behavior, technology, or strategy. Although they have written on the subject in the last 70 years, different studies have demonstrated that change efforts result in less-than-satisfactory results.

The proposed holistic, interdisciplinary, and flexible approach considers the perspectives of 18 disciplines. The practical roadmap, using a medical analogy, is designed for easy comprehension: analysis (diagnosis and prognosis), innovation (prescription), execution (therapy), and consolidation (preventive medicine). It integrates previous knowledge, is immune to passing trends, and can be applied to organizations of various sizes in different industries and countries. It is full of examples and cases.

Over the last decades, this unique framework has been explained in books, courses, and conferences in different countries. It began to be called "Biasca's Model" and has had thousands of citations by other authors. It has been refined by applying it to practical cases and practitioners' feedback. It has been updated continuously, incorporating research and the work of other change experts.