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ecch Case Awards 2013 winners


Outstanding contribution to the case method

Peter Killing, IMD


Overall winner

Strategic Leadership and Innovation at Apple Inc
Loizos Heracleous and Angeliki Papachroni, Warwick Business School


Economics, Politics and Business Environment
Levendary Café: The China Challenge
Christopher A Bartlett and Arar Han, Harvard Business School


Design Thinking and Innovation at Apple
Stefan Thomke and Barbara Feinberg, Harvard Business School


Ethics and Social Responsibility
Blue Monday
Henri-Claude de Bettignies and Charlotte Butler, CEIBS and INSEAD


Finance, Accounting and Control
New Heritage Doll Company: Capital Budgeting
Timothy Luehrman and Heide Abelli, Harvard Business School


Human Resource Management / Organisational Behaviour
“Do you really think we are so stupid?” A Letter to the CEO of Deutsche Telekom
Konstantin Korotov, Urs Müller and Ulf Schäfer, ESMT European School of Management and Technology


Knowledge, Information and Communication Systems Management
M-PESA (Kenya): Mobile Financial Services for the Financially Excluded in Society
Tawfik Jelassi and Stephanie Ludwig, ENPC School of International Management


Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States
Andrew T Stephen, INSEAD


Production and Operations Management
ZARA: Staying Fast and Fresh
Felipe Caro, UCLA Anderson School of Management


Strategy and General Management
Ryanair - The Low Fares Airline: Whither Now?
Eleanor O’Higgins, University College Dublin


Case writing competition 'hot topic': The Business of Sport
Defining the Purpose for Borussia Dortmund GmbH & Co. KGaA
Urs Müller and Ulrich Linnhoff, ESMT European School of Management and Technology
Bernhard Pellens, Ruhr-Universität Bochum


Case writing competition: New case writer
ZARA: Staying Fast and Fresh
Felipe Caro, UCLA Anderson School of Management


Innovation in case teaching competition
Teaching the Virtually Real Case Study
Sabine Emad, Geneva School of Business Administration
Wade Halvorson, SP Jain School of Global Management